Featured Event
Toshiba brings heat

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Mobile technology is increasingly becoming an integral part of our daily routines -- the iPods, Blackberrys and iPhones of our lives represent an incredible achievement in the way we consume information, learn and communicate. However, despite the steady progression of smart devices, laptops still remain the choice of millions who value the utmost efficiency on the go and Toshiba clearly understands this. To demonstrate the mobile focus that has always been synonymous with the Japanese-based corporation, Toshiba held an event dedicated to showcasing its latest line of laptops which aims to meet the diverse consumer demands that exist in the market today.    

 

The first showcase of laptops clearly had a gamer's needs in mind. Within a solitary room containing two notebooks and a HD Television stood the Satellite A660-3D, one of Toshiba's newer lines of laptops aimed at providing 3D experiences on the go. During a play test of the 3D capabilities, Ray, a product trainer for Toshiba, shared his thoughts on the whole three dimensional addition: "To be honest, I'm not a huge gamer, but I just found myself playing for hours just because of the 3D feature, I was hooked."

 

Sitting idly on the other side of the room stood the Qosmio X500 laptop; a mobile powerhouse could only be described as a beast by notebook standards. Sporting an 18.4 inch HD capable screen, along with a dedicated graphics card, it stood as an undeniable gaming platform in both performance and its feature sets.   

 

Aside from the notebooks, the television mounted on the wall wasn't simply there for show; the Regza UX600U HDTV was presented as the first DLNA-certified television which was a complicated way of saying that it was a TV capable of streaming content from your Toshiba laptop to your living room via Toshiba's own proprietary software. This naturally translates into hassle-free YouTube streams or media streams to the television with the press of a few buttons.   

 

The tour continued as members of the media were ushered into another room that contained a plethora of laptops, each with its own unique set of features and aesthetics. Some designed for work; others for the home or school along with large models intended to be complete desktop replacements. While many of the notebooks contained the kind of specifications expected from modern laptops, it was the specialized technology utilized by the minds at Toshiba that seemed the most impressive. One example came in the form of a feature called the Hard Drive Impact Sensor, which is designed to protect the HD damage by automatically stopping things when a shock or bump is felt; a common accident among students. Another feature utilizing face recognition software served as an alternative to the common password -- great for children. 

 

The final portion of the presentation was a trip down memory lane on behalf of Toshiba, celebrating the 25 years of innovation the company has brought to the business of laptops.   Machines that resembled antiques more than anything usable were positioned throughout the subtle space with blatant reminders that mobile technology was anything but cheap in the 1990s.   

 

At the end of the day it only took three different rooms with three very different areas of focus to understand why Toshiba stands as one of the leaders in laptop technology. Whether a gamer, a student, business professional or all of the above, there was a laptop that could suit any individual's personal needs.

 

Words By: Noel Ransome

 

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